Karriere bei properti

Marketing

Senior AI CRM & Content Lead (w, m, d) – Zürich – Zürich

Marketing
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Zürich
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100%

Job Beschreibung

Bewirb dich jetzt für die Position Senior AI CRM & Content Lead (w, m, d) – Zürich – Zürich und lass uns gemeinsam Grosses erreichen! Werde Teil eines erfolgreichen Teams und erziele Erfolge, die über deine bisherigen Möglichkeiten hinausgehen. Hungrig auf mehr? Properti ist der führende und mehrfach ausgezeichnete PropTech-Makler der Schweiz. Wir vereinen bestens ausgebildete Experten mit den aktuellsten Technologien auf einer intelligenten Plattform, um Kunden, Makler und Service-Partner risikofreie, flexible und vereinfachte Services zu ermöglichen. Solltest du dir eine Tätigkeit im Marketing in Zürich vorstellen können, bewirb dich jetzt für die Stelle mit vollständigen Bewerbungsunterlagen.
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Aufgaben
  • AI-Driven CRM Strategy & Funnel Ownership
  • Own the full lead-to-close lifecycle (lead → MQL → SQL → transaction), instrumented end-to-end with AI signals
  • Define properti's CRM strategy with AI as the core leverage: predictive lead scoring, intent modeling, propensity-to-transact
  • Build dynamic segmentation using ML and embeddings — search behavior, listings viewed, geography, property type, budget, lifecycle stage
  • Own and improve funnel KPIs (conversion rates, time-to-close, revenue per lead) and use models to forecast and lift each stage


Generative Content & Personalization Engine

  • Build an LLM-powered content system that generates and personalizes every lifecycle touchpoint — email journeys, WhatsApp/SMS flows, listing promotion logic
  • Design prompt frameworks, content templates, and guardrails so AI-generated copy is on-brand, multilingual (DE/FR/IT/EN), and conversion-optimized
  • Deploy hyper-personalization at the level of the individual user — not segments of 10,000 — using behavioral, intent, and listing data
  • Tie every AI-generated touchpoint to revenue impact, not vanity engagement


Automation, Agents & Infrastructure

  • Own the CRM and marketing automation stack (HubSpot, Salesforce, Braze, or equivalent) and integrate it natively with properti's AI platform
  • Design AI agents and trigger-based journeys that act on real-time signals — abandoned searches, viewing patterns, broker handoffs, re-engagement windows
  • Build and iterate ML-based lead scoring in partnership with Data Science
  • Work closely with Data & Tech to ensure clean data flows, vector stores, retrieval pipelines, and accurate attribution at scale


Experimentation & AI Performance

  • Build a test-and-learn framework covering both classic A/B testing and AI-specific evaluation: prompt variants, model versions, multi-armed bandits
  • Run continuous experiments across messaging, timing, channels, segmentation, and AI-generated content
  • Track campaign performance, incremental revenue, and model quality (accuracy, hallucinations, conversion lift, latency)
  • Translate insights into shipped improvements — fast


Cross-Functional Enablement

  • Act as the bridge between Growth, Sales, Product, Data Science, and Engineering
  • Ensure CRM and AI outputs directly improve lead quality, sales efficiency, and broker productivity (e.g., AI-generated lead briefings ahead of every call)
  • Align CRM initiatives with market expansion priorities and the AI product roadmap.


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Job Anforderungen
  • 6–10+ years in CRM, lifecycle marketing, or growth roles, with recent hands-on experience deploying AI/LLM tooling in production marketing workflows
  • Proven track record of driving revenue impact through CRM — not just engagement metrics
  • Fluency with modern AI tooling: LLMs (Anthropic, OpenAI, etc.), prompt engineering, retrieval/RAG, and AI-native marketing platforms (HubSpot Breeze, Braze Sage, Clay, Customer.io with AI, n8n/Zapier with LLM steps, or equivalents)
  • Strong analytical mindset: funnel optimization, KPI tracking, attribution modeling, and evaluating AI/ML output quality
  • Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Braze, or equivalent)
  • Experience in fast-growing, high-performance environments (scale-up, marketplace, SaaS, PropTech)


Nice-to-Haves

  • Experience building or shipping AI agents, RAG systems, or LLM-powered content engines in a marketing or sales context
  • Comfort writing SQL and basic Python, or working in notebooks to interrogate data and prototype workflows
  • Experience in real estate, marketplaces, or lead-based business models
  • Background working closely with Data Science / ML teams and Revenue Operations
  • German and/or French language skills


Mindset

  • AI-native: you reach for an LLM or an agent before you reach for a meeting
  • High ownership: you think in outcomes, not tasks
  • Strong execution: strategy to shipped workflow in days, not quarters
  • Structured and KPI-driven, with rigor about evaluating AI quality
  • Comfortable operating in fast-paced, ambiguous environments where the tooling is changing under you


Why this role matters

  • CRM is the highest-leverage growth surface at properti — and AI is the multiplier
  • You'll directly shape revenue growth, sales efficiency, and the customer experience across the entire journey
  • You'll do it with one of the most ambitious AI stacks in European PropTech
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Job Vorteile
  • Exceptional Career Opportunities & Talent Development: We prioritize your growth through superior advancement paths and dedicated support.
  • Young & Innovative Company: Join a dynamic team in a forward-thinking environment.
  • Modern Workspace: Dedicated workstations and co-working spaces in bright offices, featuring quiet zones for focused work.
  • Flexible Working Hours & Home Office: Balance your life with flexible schedules and the option to work from home.
  • Work from Anywhere: Up to 20 days of remote work per year.
  • Food & Drinks: Enjoy fresh fruit, snacks, coffee, tea, and our regular after-work drinks.
  • Birthday Retreat: Take a well-deserved break with a complimentary half-day off on your birthday.
  • Five Weeks of Vacation: Plenty of time to recharge and relax.
  • Unlimited (Unpaid) Leave: Maximum flexibility for your personal projects or extended travels.
  • Team Spirit: Regular "Rocket Fridays," summer and winter events, and exciting incentive trips.

Properti: Die Zukunft des Immobilienmarkts

Properti ist Europas führender Real Estate Tech Agent, der durch die Vereinigung von Experten und Technologie innovative Lösungen für den Immobilienmarkt bietet.

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